The establishment of a website can not only promote the corporate image, but also assist the sales of enterprises, and even directly help enterprises to achieve product sales through the network。Enterprises can also use the website for publicity, product information release, recruitment and so on。

The purpose of establishing a website is to show the company's image, strengthen customer service, improve the network business, and establish business contacts with potential customers。It can be seen that the value of the website to the enterprise is very great。

The important things are worth doing seriously and consistently。Building a website is a complex task。We have grasped some key points that will determine the style and functionality of the website and are the basis for measuring the success of the website。There is a long way to go。Grasping the key points also helps us do this better from the beginning。

First, we need to define the role of the website。

First, determine what kind of website you want to create and what kind of role you want the website to play。This goal is not simple, such as: I want to be a beautiful website, or I want to be a powerful website。

Only by understanding the role and positioning of the website can you more rationally design your website, track and make meaningful results。Generally speaking, the enterprise website has the following functions: image display, Intranet management, e-commerce。

Second, determine the type of website style。

You must know the purpose of your website, whether it is in the form of advertising or just for existing customers to observe。Is it functional or expressive？Style positioning should be accurate。Functional websites may not be suitable for large images in art design, but the data is powerful, such as search, membership registration, etc。Generally, large enterprise networks, shopping networks, large portals, and dating networks are functional。

If it is a display type, most of this type of website may pursue visual beauty, and the functional requirements are not high。So, in art design, we must have a strong sense of visual design。This kind of website generally belongs to: beauty industry, feminine products, clothing, etc。

Third, aim clearly。

Before designing a website, it is necessary to clarify the people, regions, and countries targeted at the website;Provide a website planner so that your pages will be tailored to the browsing habits of this group of people。

For example, the goal of most websites may be to attract potential customers who then buy the company's products or services。We should describe this goal in more detail。With a clear goal, our website production and operation will be more targeted。

Fourth, plan the relevant structural channels of the website。

Website channel is the framework of the website, but also the main part, such as: home page, company profile, news, product display, online message, contact us and so on。This is the content of a standard corporate website。Need to list one by one, convenient for later design。

Then, you also have to consider the functionality of the website, whether your website needs messaging features, forums, and so on。The interactive and marketing features of these sites should be considered from the beginning, which will play an important role in promoting your website。

5.Budget and build the station company。

It doesn't matter if you don't know your website and have no experience。You are better to tell the company to build your larger budget, they will provide you with services throughout。

Choose a company to avoid falling into the price trap, rather than the cheaper the better。Need to build the capacity of the company service team。

Budget and website building company is the most important resource for your website construction, is the key to the success of the website。You have to shop around and be careful。